Alana Beauty🇵🇹
270 days running
🔒 Register free to see the ad spend, reach, the video and all Alana Beauty’s adsRequest removalTop beauty & skincare ads in Portugal
We found 54 beauty & skincare ads from 45 brands whose main market is Portugal and that ran for 60 days or more on Facebook and Instagram. Brands only keep paying for ads that sell, so a long run is the best public sign that an ad works.
54ads ran 60+ days
65median days running
6%passed six months
270days, the longest run
72words, median ad text
Half of them ran longer than 65 days, shorter than the 66-day median for beauty & skincare ads across Europe, and 6% passed six months. The longest has been running for 270 days.
Most run on Facebook and Instagram (87%). The median ad text is 72 words long, and 80% use emoji. Loja do Shampoo has the most long-running ads here (2), followed by Avera Korea and Dr.Milla Makhamid.
The longest-running ads in Portugal
Brands keep paying for these because they sell. A free account shows what each one may have cost, where it reached most people, and every other ad the brand runs.
BellezaMagic🇵🇹
249 days running
🔒 Register free to see the ad spend, reach, the video and all BellezaMagic’s adsRequest removal
La Roche-Posay🇵🇹
246 days running
🔒 Register free to see the ad spend, reach, the video and all La Roche-Posay’s adsRequest removal
Avera🇵🇹 🇧🇪 🇨🇾
127 days running
🔒 Register free to see the ad spend, reach and all Avera’s adsRequest removal
naka_alves🇵🇹
126 days running
🔒 Register free to see the ad spend, reach, the video and all naka_alves’s adsRequest removal
Loja do Shampoo🇵🇹
125 days running
🔒 Register free to see the ad spend, reach and all Loja do Shampoo’s adsRequest removal
Natalie Ashford🇵🇹 🇬🇷 🇨🇾
125 days running
🔒 Register free to see the ad spend, reach, the video and all Natalie Ashford’s adsRequest removal
Skin.pt🇵🇹
125 days running
🔒 Register free to see the ad spend, reach and all Skin.pt’s adsRequest removal
Moonighty us🇵🇹 🇳🇱 🇦🇹
125 days running
🔒 Register free to see the ad spend, reach, the video and all Moonighty us’s adsRequest removal
Sfigure Gymwear🇵🇹 🇮🇹 🇪🇸
76 days running
🔒 Register free to see the ad spend, reach and all Sfigure Gymwear’s adsRequest removal
De-Mindsparkl🇵🇹 🇵🇱 🇪🇸
73 days running
🔒 Register free to see the ad spend, reach, the video and all De-Mindsparkl’s adsRequest removal
GadgetMania Portugal🇵🇹
70 days running
🔒 Register free to see the ad spend, reach, the video and all GadgetMania Portugal’s adsRequest removalBrands with the most long-running ads
A brand opens its long-running ads in the adthief.ai app: the creatives side by side, how long each has run and what it may have cost. A free account is enough.
Where they run
- Facebook and Instagram: 87%
- Instagram only: 7%
- Facebook only: 6%
80% of the ads use emoji; the median ad text is 72 words.
Other markets
- Beauty & skincare in the UK (1,864)
- Beauty & skincare in Germany (525)
- Beauty & skincare in Spain (189)
- Beauty & skincare in Italy (185)
- Beauty & skincare in Ireland (153)
- Beauty & skincare in the Netherlands (126)
- Beauty & skincare in France (107)
- Beauty & skincare in Greece (92)
- Beauty & skincare in Poland (82)
- Beauty & skincare in Sweden (75)
- Beauty & skincare in Romania (72)
- Beauty & skincare in Austria (58)
- Beauty & skincare across Europe
How we count
Every night adthief.ai collects the Meta ads running in the EU and the UK and keeps the ads that have run for 60 days or more, one per creative. An ad counts for its main market, the country where it reached the most people. Markets and industries with fewer than 50 such ads get no page. Meta doesn’t publish spend or sales, so a long run stands in for “profitable”: a strong signal, not a guarantee. Data as of 3 November 2026.
Read next
What 10,796 Long-Running Meta Ads Have in Common
We studied 10,796 Facebook and Instagram ads that ran for 60+ days in Europe: how long winners run, how long their copy is, and where they are placed.
How Long Should You Run a Facebook Ad? Data From 9,839 Ads
How long do winning Facebook ads run? Run times of 9,839 Meta ads that lasted 60+ days in Europe, by industry and country, plus when to judge, keep or replace an ad.
How to See Your Competitors’ Ads on Meta, Google and TikTok
Every big ad platform now publishes its ads. Here is where to find your competitors’ ads on Meta, Google, YouTube and TikTok, and what to look for.
Ad Creative Testing on a Small Budget: A Simple System
How to test Facebook and Instagram ad creatives when you can’t spend thousands: what to test first, how much to spend per ad, when to cut, and how to scale.