Top beauty & skincare ads in Europe
We found 2,415 beauty & skincare ads from 1,305 brands that ran for 60 days or more on Facebook and Instagram in Europe and the UK. Brands only keep paying for ads that sell, so a long run is the best public sign that an ad works.
Half of them ran longer than 66 days, and 17% passed six months. The longest has been running for 807 days.
Most run on Facebook and Instagram (97%). The median ad text is 73 words long, and 67% use emoji. Frøya Organics has the most long-running ads here (62), followed by Healthy Petz Co and Orena. The biggest markets are the UK, Germany, Spain.
Brands with the most long-running ads
| # | Brand | Ads 60+ days | Longest run |
|---|---|---|---|
| 1 | Frøya Organics | 62 | 317 days ↗ |
| 2 | Healthy Petz Co | 25 | 64 days ↗ |
| 3 | Orena | 23 | 123 days ↗ |
| 4 | Anne's Skincare Blog | 18 | 287 days ↗ |
| 5 | NIDA Skincare | 16 | 75 days ↗ |
| 6 | Nordic Wellness Secrets | 15 | 317 days ↗ |
| 7 | Giants Coffee | 15 | 254 days ↗ |
| 8 | Medicube | 15 | 123 days ↗ |
| 9 | Cheoni | 14 | 80 days ↗ |
| 10 | Mary Rooney | 12 | 141 days ↗ |
Links open the brand’s ads in Meta’s public Ad Library. To see the creatives side by side, ranked and filtered, use the adthief.ai app.
Where they run
- Facebook and Instagram: 97%
- Instagram only: 1%
- Facebook only: 1%
- Other Meta apps: 0%
67% of the ads use emoji; the median ad text is 73 words.
By market
How we count
Every night adthief.ai reads Meta’s public Ad Library for the EU and the UK and keeps the ads that have run for 60 days or more, one per creative. An ad counts for its main market, the country where it reached the most people. Markets and industries with fewer than 50 such ads get no page. Meta doesn’t publish spend or sales, so a long run stands in for “profitable”: a strong signal, not a guarantee. Data as of 30 October 2026.
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