Top beauty & skincare ads in the UK
We found 1,083 beauty & skincare ads from 570 brands whose main market is the UK and that ran for 60 days or more on Facebook and Instagram. Brands only keep paying for ads that sell, so a long run is the best public sign that an ad works.
Half of them ran longer than 65 days, shorter than the 66-day median for beauty & skincare ads across Europe, and 18% passed six months. The longest has been running for 455 days.
Most run on Facebook and Instagram (98%). The median ad text is 88 words long, and 61% use emoji. Healthy Petz Co has the most long-running ads here (25), followed by Orena and Frøya Organics.
Brands with the most long-running ads
| # | Brand | Ads 60+ days | Longest run |
|---|---|---|---|
| 1 | Healthy Petz Co | 25 | 64 days ↗ |
| 2 | Orena | 23 | 123 days ↗ |
| 3 | Frøya Organics | 17 | 317 days ↗ |
| 4 | Giants Coffee | 15 | 254 days ↗ |
| 5 | Cheoni | 14 | 80 days ↗ |
| 6 | Mary Rooney | 12 | 141 days ↗ |
| 7 | Martha Rodgers | 11 | 154 days ↗ |
| 8 | Healing Naturally | 11 | 63 days ↗ |
| 9 | Londontown USA | 11 | 62 days ↗ |
| 10 | NIDA Skincare | 10 | 75 days ↗ |
Links open the brand’s ads in Meta’s public Ad Library. To see the creatives side by side, ranked and filtered, use the adthief.ai app.
Where they run
- Facebook and Instagram: 98%
- Instagram only: 0%
- Facebook only: 1%
61% of the ads use emoji; the median ad text is 88 words.
How we count
Every night adthief.ai reads Meta’s public Ad Library for the EU and the UK and keeps the ads that have run for 60 days or more, one per creative. An ad counts for its main market, the country where it reached the most people. Markets and industries with fewer than 50 such ads get no page. Meta doesn’t publish spend or sales, so a long run stands in for “profitable”: a strong signal, not a guarantee. Data as of 30 October 2026.
Read next
What 10,796 Long-Running Meta Ads Have in Common
We studied 10,796 Facebook and Instagram ads that ran for 60+ days in Europe: how long winners run, how long their copy is, and where they are placed.
How to Use the Meta Ad Library to Find Winning Ads
A step-by-step guide to the Meta Ad Library: search any brand’s Facebook and Instagram ads, read the signals that show a winner, and turn them into ideas.
How to See Your Competitors’ Ads on Meta, Google and TikTok
Every big ad platform now publishes its ads. Here is where to find your competitors’ ads on Meta, Google, YouTube and TikTok, and what to look for.
Ad Creative Testing on a Small Budget: A Simple System
How to test Facebook and Instagram ad creatives when you can’t spend thousands: what to test first, how much to spend per ad, when to cut, and how to scale.