Search campaigns
Keyword research, tight ad groups, ad copy that answers the search, and negative keywords to stop wasted spend.
Google and YouTube ads that catch buyers and find new ones.
Google is where people go when they already want something. Our job is to make sure they find you, not a competitor, and that you only pay for clicks that can turn into sales. We build Search and Shopping around the terms that convert, use Performance Max where it helps, and bring your best Meta angles to YouTube, where video reaches people before they start searching.
Free · no obligation · you keep your ad accounts and data
What’s included
Shopping and product feeds
A clean Merchant Center feed with good titles, images and prices, so your products show where people compare.
Performance Max
Used where it helps, with your own assets and audience signals, and watched so it doesn’t eat your brand traffic.
YouTube video ads
Short and long video built from the angles that already win on Meta and TikTok.
Conversion tracking
Google tag, enhanced conversions and the right goals, so bidding learns from sales, not page views.
Competitor messaging
What competitors say in their search and YouTube ads, from Google’s Ads Transparency Center.
How we run it
- 01
Audit
Search terms, wasted spend, tracking, feed and structure.
- 02
Rebuild
Campaigns organised around intent: brand, product, problem, competitor.
- 03
Launch
New campaigns live with clean tracking and clear targets.
- 04
Optimise
Weekly search-term reviews, bid and budget changes, new ad copy and video tests.
Who it’s for
- Online shops with a product feed
- Services people search for
- Brands that win on Meta and want to add YouTube
Other services
Questions
Should I run Google or Meta ads?
Usually both. Google catches people who already search; Meta and YouTube create demand. We help you decide the split based on how people buy your product.
Do you use Performance Max?
Where it fits. It can work well for shops with a good feed, but we keep Search and brand campaigns separate so you see what each one does.
Can you make YouTube videos?
Yes. We adapt your best-performing angles from other platforms into YouTube formats, with AI helping on drafts and edits.
From the blog
How to See Your Competitors’ Ads on Meta, Google and TikTok
Every big ad platform now publishes its ads. Here is where to find your competitors’ ads on Meta, Google, YouTube and TikTok, and what to look for.
Ad Creative Testing on a Small Budget: A Simple System
How to test Facebook and Instagram ad creatives when you can’t spend thousands: what to test first, how much to spend per ad, when to cut, and how to scale.
Free ad review
See what already sells in your market, before you spend another euro.
A free call where we bring the research. You keep everything we show you, whether you work with us or not.
Booking opens soon. Until then:Get the free workbook
Free · no obligation · you keep your ad accounts and data
On the call, you get
- The longest-running ads in your market, pulled from Meta’s Ad Library with our own tool
- A look at your current ads and account: what to keep, what to cut, what is missing
- The angles your competitors keep paying for, and the ones nobody is using yet
- A plain plan for what to test next, with a budget that fits your numbers