Top beauty & skincare ads in the Netherlands
We found 72 beauty & skincare ads from 49 brands whose main market is the Netherlands and that ran for 60 days or more on Facebook and Instagram. Brands only keep paying for ads that sell, so a long run is the best public sign that an ad works.
Half of them ran longer than 67 days, longer than the 66-day median for beauty & skincare ads across Europe, and 10% passed six months. The longest has been running for 259 days.
Most run on Facebook and Instagram (100%). The median ad text is 56 words long, and 51% use emoji. Skinome has the most long-running ads here (4), followed by Sweed and Paula's Choice.
Brands with the most long-running ads
| # | Brand | Ads 60+ days | Longest run |
|---|---|---|---|
| 1 | Skinome | 4 | 71 days ↗ |
| 2 | Sweed | 4 | 63 days ↗ |
| 3 | Paula's Choice | 4 | 60 days ↗ |
| 4 | Olivida | 3 | 245 days ↗ |
| 5 | Petcura | 3 | 120 days ↗ |
| 6 | Skinora | 3 | 73 days ↗ |
| 7 | Nuvibody | 3 | 69 days ↗ |
| 8 | RevitalTrax Cosmetics | 2 | 130 days ↗ |
| 9 | Premium Skincare NL | 2 | 71 days ↗ |
| 10 | Loveli | 2 | 64 days ↗ |
Links open the brand’s ads in Meta’s public Ad Library. To see the creatives side by side, ranked and filtered, use the adthief.ai app.
Where they run
- Facebook and Instagram: 100%
51% of the ads use emoji; the median ad text is 56 words.
Other markets
How we count
Every night adthief.ai reads Meta’s public Ad Library for the EU and the UK and keeps the ads that have run for 60 days or more, one per creative. An ad counts for its main market, the country where it reached the most people. Markets and industries with fewer than 50 such ads get no page. Meta doesn’t publish spend or sales, so a long run stands in for “profitable”: a strong signal, not a guarantee. Data as of 30 October 2026.
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