Meta ads, every month
Offer, bundle and product campaigns on Facebook and Instagram, with new creatives as the old ones tire.
What we run for clients, and what it does.
Ads first, and the tools around them when a business needs them: dashboards, planning, a shop. Clients are unnamed until they agree to it; the numbers are from Meta Ads Manager.
A pharmacy and health & beauty retailer
Meta ads every month since May 2025, a plugin that reports sales made in DMs back to Meta, and a marketing dashboard that puts till sales, ad results and stock in one place.
- €74k
- Meta ad spend managed, May 2025 – Oct 2026
- 151,290
- link clicks from the ads
- €0.49
- average cost per link click
- 18 months
- of ads running without a break
From Meta Ads Manager, read 2 November 2026. Sales in the shops don’t show in Meta’s reports, so we don’t quote a return on ad spend.
The problem
Most customers don’t buy on a website: they order in Instagram and Facebook DMs, or at the counter. So Meta never saw the sale, and an ad campaign that can’t see its sales can’t learn which people to reach. They needed Meta to learn from real orders, and a way to see which offers and products actually moved: in the till and on the shelf, not just in Ads Manager.
What we did
DM sales sent back to Meta
A plugin we built for their chat: when a customer orders in the DMs, the sale goes to Meta’s Conversions API, so the algorithm gets real purchases to learn from and can find buyers for less.
A marketing engine
One dashboard built from their till system, ad results and stock count: sales by period, which ads are wearing out, which organic posts lift sales, and the weekly plan.
Offers that stock can carry
Every offer and bundle with its margin and how many packs the current stock covers, plus a reorder list, before money goes into promoting it.
Creatives for the offers
Instagram carousels and ads for each offer, made from the same data.
A fresh juice and food chain
Low-cost Meta ads that brought people to three shops, an automatic production order for the kitchen, and an AI knowledge hub the owner can simply ask.
- €6,272
- Meta ad spend, May – Aug 2025
- 4.5M
- impressions, at about €1.38 per 1,000
- 118,731
- link clicks
- €0.05
- average cost per link click
From Meta Ads Manager, read 2 November 2026: the summer 2025 campaigns. Sales happen in the shops, where Meta can’t see them.
The problem
They sell in store, so the ads have one job: get people through the door, cheaply. Behind the counter, a central kitchen makes fresh products for three shops every day. Too much is waste, too little is lost sales.
What we did
Meta ads around the shops
Reach and traffic campaigns for the three locations, built for a very low cost per person reached.
Live sales dashboard
Sales per shop as the day goes, against yesterday, the 7-day average and the same day last year, with product sales hour by hour.
Automatic production order
Tomorrow’s kitchen order made automatically from the last 7 days of sales, weighted by weekday and adjusted per shop, with a transfer sheet for each location.
Inventory tracking with AI
Stock followed with AI from purchases, recipes and sales, so the team sees what is running low and what is being used faster than it sells.
An AI knowledge hub for the owner
Their till system and accounting connected in one place: the owner asks a question in plain words and gets an answer from the real numbers, and the hub points out anomalies on its own.
Purchases against sales
What they buy (ingredients and suppliers) set against what they sell, month by month, with food cost as a share of revenue and alerts when one grows without the other.
An online spirits shop
We built their online shop and run their Meta ads.
The problem
A new spirits brand selling online needed a shop to sell from and ads to bring buyers to it. Alcohol is a restricted category on Meta, with age and country limits on who the ads may reach, so the shop and the campaigns had to work within those rules from day one.
What we did
The online shop
Their website and shop, built by us: product pages, checkout and the tracking the ads need.
Meta ads
Facebook and Instagram campaigns that send buyers to the shop, within Meta’s rules for alcohol.