Top fashion & jewelry ads in Sweden
We found 52 fashion & jewelry ads from 39 brands whose main market is Sweden and that ran for 60 days or more on Facebook and Instagram. Brands only keep paying for ads that sell, so a long run is the best public sign that an ad works.
Half of them ran longer than 64 days, shorter than the 66-day median for fashion & jewelry ads across Europe, and 12% passed six months. The longest has been running for 251 days.
Most run on Facebook and Instagram (96%). The median ad text is 40 words long, and 67% use emoji. Skolyx has the most long-running ads here (3), followed by Greedass shop and SKECHERS.
Brands with the most long-running ads
| # | Brand | Ads 60+ days | Longest run |
|---|---|---|---|
| 1 | Skolyx | 3 | 70 days |
| 2 | Greedass shop | 3 | 64 days |
| 3 | SKECHERS | 3 | 63 days |
| 4 | Pure Female | 3 | 60 days |
| 5 | ANI Jewels | 2 | 249 days |
| 6 | TEVEO | 2 | 71 days |
| 7 | Temu Sweden | 2 | 69 days |
| 8 | Kuling Kidswear | 2 | 62 days |
| 9 | Fotbutiken.se | 2 | 62 days |
| 10 | MNOP Jewelry | 1 | 251 days |
A brand opens its long-running ads in the adthief.ai app: the creatives side by side, how long each has run and what it may have cost. A free account is enough.
Where they run
- Facebook and Instagram: 96%
- Instagram only: 4%
67% of the ads use emoji; the median ad text is 40 words.
Other markets
- Fashion & jewelry in the UK (1,273)
- Fashion & jewelry in Germany (429)
- Fashion & jewelry in Italy (240)
- Fashion & jewelry in France (135)
- Fashion & jewelry in Spain (103)
- Fashion & jewelry in the Netherlands (90)
- Fashion & jewelry in Greece (66)
- Fashion & jewelry in Belgium (60)
- Fashion & jewelry in Poland (56)
- Fashion & jewelry across Europe
How we count
Every night adthief.ai collects the Meta ads running in the EU and the UK and keeps the ads that have run for 60 days or more, one per creative. An ad counts for its main market, the country where it reached the most people. Markets and industries with fewer than 50 such ads get no page. Meta doesn’t publish spend or sales, so a long run stands in for “profitable”: a strong signal, not a guarantee. Data as of 3 November 2026.
Read next
What 10,796 Long-Running Meta Ads Have in Common
We studied 10,796 Facebook and Instagram ads that ran for 60+ days in Europe: how long winners run, how long their copy is, and where they are placed.
How Long Should You Run a Facebook Ad? Data From 9,839 Ads
How long do winning Facebook ads run? Run times of 9,839 Meta ads that lasted 60+ days in Europe, by industry and country, plus when to judge, keep or replace an ad.
How to See Your Competitors’ Ads on Meta, Google and TikTok
Every big ad platform now publishes its ads. Here is where to find your competitors’ ads on Meta, Google, YouTube and TikTok, and what to look for.
Ad Creative Testing on a Small Budget: A Simple System
How to test Facebook and Instagram ad creatives when you can’t spend thousands: what to test first, how much to spend per ad, when to cut, and how to scale.