Top fashion & jewelry ads in Europe
We found 1,695 fashion & jewelry ads from 990 brands that ran for 60 days or more on Facebook and Instagram in Europe and the UK. Brands only keep paying for ads that sell, so a long run is the best public sign that an ad works.
Half of them ran longer than 70 days, and 20% passed six months. The longest has been running for 807 days.
Most run on Facebook and Instagram (96%). The median ad text is 34 words long, and 62% use emoji. Keepthatpump has the most long-running ads here (15), followed by Fanka and Bynorah. The biggest markets are the UK, Germany, Italy.
Brands with the most long-running ads
| # | Brand | Ads 60+ days | Longest run |
|---|---|---|---|
| 1 | Keepthatpump | 15 | 331 days ↗ |
| 2 | Fanka | 15 | 153 days ↗ |
| 3 | Bynorah | 15 | 73 days ↗ |
| 4 | GearBunch Collective | 13 | 150 days ↗ |
| 5 | Amelia Activewear | 12 | 159 days ↗ |
| 6 | Alessa | 12 | 156 days ↗ |
| 7 | Stakora | 11 | 64 days ↗ |
| 8 | Temu | 10 | 242 days ↗ |
| 9 | Unaltered | 9 | 455 days ↗ |
| 10 | Glowco | 9 | 255 days ↗ |
Links open the brand’s ads in Meta’s public Ad Library. To see the creatives side by side, ranked and filtered, use the adthief.ai app.
Where they run
- Facebook and Instagram: 96%
- Instagram only: 3%
- Facebook only: 1%
62% of the ads use emoji; the median ad text is 34 words.
How we count
Every night adthief.ai reads Meta’s public Ad Library for the EU and the UK and keeps the ads that have run for 60 days or more, one per creative. An ad counts for its main market, the country where it reached the most people. Markets and industries with fewer than 50 such ads get no page. Meta doesn’t publish spend or sales, so a long run stands in for “profitable”: a strong signal, not a guarantee. Data as of 30 October 2026.
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