Top fashion & jewelry ads in the UK
We found 748 fashion & jewelry ads from 460 brands whose main market is the UK and that ran for 60 days or more on Facebook and Instagram. Brands only keep paying for ads that sell, so a long run is the best public sign that an ad works.
Half of them ran longer than 70 days, the same as the 70-day median for fashion & jewelry ads across Europe, and 22% passed six months. The longest has been running for 462 days.
Most run on Facebook and Instagram (98%). The median ad text is 40 words long, and 59% use emoji. Keepthatpump has the most long-running ads here (15), followed by Fanka and GearBunch Collective.
Brands with the most long-running ads
| # | Brand | Ads 60+ days | Longest run |
|---|---|---|---|
| 1 | Keepthatpump | 15 | 331 days ↗ |
| 2 | Fanka | 14 | 153 days ↗ |
| 3 | GearBunch Collective | 13 | 150 days ↗ |
| 4 | Amelia Activewear | 11 | 159 days ↗ |
| 5 | Stakora | 11 | 64 days ↗ |
| 6 | Glowco | 9 | 255 days ↗ |
| 7 | Olyndra. London | 9 | 128 days ↗ |
| 8 | Moon Magic | 9 | 121 days ↗ |
| 9 | Lonbor.vip | 8 | 68 days ↗ |
| 10 | Oner Active | 7 | 259 days ↗ |
Links open the brand’s ads in Meta’s public Ad Library. To see the creatives side by side, ranked and filtered, use the adthief.ai app.
Where they run
- Facebook and Instagram: 98%
- Instagram only: 2%
- Facebook only: 1%
59% of the ads use emoji; the median ad text is 40 words.
How we count
Every night adthief.ai reads Meta’s public Ad Library for the EU and the UK and keeps the ads that have run for 60 days or more, one per creative. An ad counts for its main market, the country where it reached the most people. Markets and industries with fewer than 50 such ads get no page. Meta doesn’t publish spend or sales, so a long run stands in for “profitable”: a strong signal, not a guarantee. Data as of 30 October 2026.
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