Top supplement ads in the UK
We found 1,230 supplement ads from 617 brands whose main market is the UK and that ran for 60 days or more on Facebook and Instagram. Brands only keep paying for ads that sell, so a long run is the best public sign that an ad works.
Half of them ran longer than 65 days, shorter than the 66-day median for supplement ads across Europe, and 17% passed six months. The longest has been running for 438 days.
Most run on Facebook and Instagram (98%). The median ad text is 105 words long, and 57% use emoji. Healthy Petz Co has the most long-running ads here (27), followed by Glov Beauty and Dr Sheryl Williams.
Brands with the most long-running ads
| # | Brand | Ads 60+ days | Longest run |
|---|---|---|---|
| 1 | Healthy Petz Co | 27 | 64 days ↗ |
| 2 | Glov Beauty | 25 | 63 days ↗ |
| 3 | Dr Sheryl Williams | 23 | 62 days ↗ |
| 4 | Beauty After 40 | 21 | 63 days ↗ |
| 5 | Wild Dose | 20 | 253 days ↗ |
| 6 | Feel Reformed | 18 | 248 days ↗ |
| 7 | Peggy Wilbeck, RN | 18 | 63 days ↗ |
| 8 | Giants Coffee | 16 | 254 days ↗ |
| 9 | Michelle Foster | 16 | 63 days ↗ |
| 10 | Mary Rooney | 13 | 141 days ↗ |
Links open the brand’s ads in Meta’s public Ad Library. To see the creatives side by side, ranked and filtered, use the adthief.ai app.
Where they run
- Facebook and Instagram: 98%
- Instagram only: 1%
- Facebook only: 1%
57% of the ads use emoji; the median ad text is 105 words.
Other markets
How we count
Every night adthief.ai reads Meta’s public Ad Library for the EU and the UK and keeps the ads that have run for 60 days or more, one per creative. An ad counts for its main market, the country where it reached the most people. Markets and industries with fewer than 50 such ads get no page. Meta doesn’t publish spend or sales, so a long run stands in for “profitable”: a strong signal, not a guarantee. Data as of 30 October 2026.
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