Top pet ads in the UK
We found 796 pet ads from 323 brands whose main market is the UK and that ran for 60 days or more on Facebook and Instagram. Brands only keep paying for ads that sell, so a long run is the best public sign that an ad works.
Half of them ran longer than 74 days, shorter than the 77-day median for pet ads across Europe, and 16% passed six months. The longest has been running for 428 days.
Most run on Facebook and Instagram (96%). The median ad text is 101 words long, and 53% use emoji. Mersey Raw has the most long-running ads here (29), followed by Healthy Petz Co and Feline Institute of Health.
Brands with the most long-running ads
Links open the brand’s ads in Meta’s public Ad Library. To see the creatives side by side, ranked and filtered, use the adthief.ai app.
Where they run
- Facebook and Instagram: 96%
- Facebook only: 4%
53% of the ads use emoji; the median ad text is 101 words.
Other markets
How we count
Every night adthief.ai reads Meta’s public Ad Library for the EU and the UK and keeps the ads that have run for 60 days or more, one per creative. An ad counts for its main market, the country where it reached the most people. Markets and industries with fewer than 50 such ads get no page. Meta doesn’t publish spend or sales, so a long run stands in for “profitable”: a strong signal, not a guarantee. Data as of 30 October 2026.
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